In South Korea, one could go,
“A shot of Burberry please… Wait, you know what? Make it a double!”
Just last week Burberry hosted an event to celebrate the opening of two new stores with Hyundai Coex in Seoul. The star-studded event took place on the rooftop of one of its new stores. The soiree was attended by over 400 guests including celebrities like Kim Hee Ae, Yoon Eun Hae, Ha Ji Won, Lee Yeon Hee,Cha Seung Won, Lee Sang Yoon, Lee Jin Wook ,Jeong Yong Hwa and Kang Min Hyuk from CN Blue – all of whom wore Burberry.
As the evening progressed, guests were treated to a live performance by Burberry ad campaign star and Burberry Acoustic musician, Roo Panes. Presenting his audience with a variety of tracks, Roo Panes, did not disappoint in his first performance in Asia. British DJ Yann Cavaille also performed a live set at the event.