Swiss watchmaker Rolex celebrated a fine opening to the 2013 Formula One season in Australia and Malaysia. As Formula One’s global partner and official timekeeper (and title sponsor of the Australian Grand Prix in particular), Rolex can declare itself the winner of every race this season. We are sure the scene at the Rolex Australian Grand Prix, where Lotus driver Kimi Raikkonen scored an important win for his small team, made Rolex the envy of watchmaking companies everywhere; watching it on television, hardly a moment passed when green livery did not frame the action on the track.

Even during pit stops, viewers are treated to the Rolex pit lane clock at the Albert Park circuit, which was revealed on the first day of the 2013 season. During the prize presentation in Melbourne, Arnaud Boetsch, Communication & Image Director of Rolex SA, got up close and personal with the camera. He presented the prize for winning constructor to Alan Permane of the Lotus F1 team.

“We are delighted to get our partnership with Formula One off to such a fantastic start at the 2013 Formula One Rolex Australian Grand Prix. The race was a real spectacle from start to finish and we’d like to thank Melbourne for a wonderful weekend and one that we shall not forget. It was an honour to present the trophy to the Lotus F1 team, and I congratulate all the drivers on a fantastic first race,” said Boetsch. 

Luckily for all concerned, the first race was a much nobler affair, with an underdog winner in fact, than the controversy-frought Malaysian Grand Prix (March 25), where Mark Webber should have won it for Red Bull but was pipped to the post by his defiant comrade Sebastian Vettel; defending World Champion Vettel is now nine points clear in the driver’s championship standings from his closest current rival. 

Rolex

Formula 1